纷创营销科技有限公司发展战略研究-工商管理专业论文.docxVIP

representative schools of strategic management and their features are exposed. Strategic thinking and strategic management idea will guide enterprises to approach their selves’ strategies. Secondly, through the use of effective strategic management analysis methods, such as PEST, five strength Model and SWOT analysis, the macro environment for enterprise, industry and the competitive environment and the advantages and disadvantages are analyzed. These factors contribute to formulate their own development strategies. Thirdly, through the selection of several programs, differentiating competition strategy is chose as the development strategy of Fenchuang Company. After analyzing the advantages and disadvantages and assumptions of Internet advertising, Lots strategy is introduced into network marketing to find a new network marketing model from the border breakthrough, industry breakthrough and values innovation. On the basis of these analyses, the article comes up with interactive design network marketing model. And then the company will obtain competitive advantage. Finally, the target market of Fenchuang Company is found. The implementation programs, such as interactive design technology programs, marketing strategy and financial strategies, are developed to guid the operation of the company. KEYWORD: strategic thinking, environment analysis, development strategy, Lots strategy, implementation program 目录 第一章 导论 1 1.1 研究背景 1 1.2 研究目的与动机 1 1.3 研究的内容和流程 2 第二章 纷创营销科技有限公司简介3 2.1 公司宗旨 3 2.2 公司目标 3 2.3 主要业务 3 2.4 盈利模式 4 2.5 公司发展战略和经营目标（三年） 4 2.6 公司组织结构 5 第三章 企业战略管理理论概述6 3.1 战略的基本概念 6 3.2 企业战略管理理论的形成和发展 7 第四章 纷创营销科技有限公司战略分析15 4.1 企业宏观环境分析 15 4.2 行业及竞争环境分析 16 4.3 纷创营销科技有限公司的 SWOT 分析 26 第五章 纷创营销科技有限公司的发展战略29 5.1 纷创营销科技有限公司的发展战略选择 29 5.2 营销模式创新 31 第六章 纷创公司目标市场定位和发展战略实施方案35 6.1 目标市场定位 35 6.2 纷创营销科技有限公司互动设计技术实现方案 36 6.3 纷创营销科技有限公司营销策略 36 6.4 纷创营销科技有限公司财务分析 40 附录 篮海战略的核心思想介绍45 参考文献 49 致谢 50 攻读学位期间发表的学术论文目录51 上海交通大学 MB 上海交通大学 MBA 毕业论文 纷创营销科技有限公司发展战略研究 PAGE PAGE 10 第一章 导论