ZGHN集团公司湖南分公司发展战略优化的研究.pdf

Branch of the corporate culture, human resources, project development capacity and the companys brand with the four key resources five of the characteristics of these critical resources can bring to the company for sustainable power development. Several resources exist but that room for improvement in the development of strategy, this strategy needs a few resources to be optimized. Therefore, under the guidance of 258 enterprise growth theory, combined with the actual situation ZGHN Corporation Hunan Branch, respectively, the companys development strategy from four aspects of the company culture strategy, human resources strategy, project development strategy and the companys brand strategy optimized design. Meanwhile, in order to ensure ZGHN Corporation Hunan Branch development strategy can be successfully implemented, the optimization of the organizational structure, improve the corporate governance structure, the formation of a unique corporate culture, and further to provide quality products, improve five aspects of human resource management mechanism specific safeguards. The value of this paper is the use of 258 Theory of Enterprise Development Corporation Hunan Branch of ZGHN strategy optimized design, this is a new attempt to open a branch optimization strategy ideas, but also to other branches of power industry provides a some reference value. Keywords: Strategic Management; 258 Enterprise Growth Theory; Strategic Optimization III 目 录 第1 章 绪论 1 1.1 研究背景和意义1 1.1.1 研究背景1 1.1.2 研究意义2 1.2 国内外研究现状3 1.2.1 国外研究现状3 1.2.2 国内研究现状4 1.2.3 国内外研究述评5