2019年营销核心概念.pptVIP

Core Concepts of Marketing;Flow Structure in a Modern Exchange Economy;Actors and Forces in aModern Marketing System;Selling and MarketingConcepts Contrasted;Evolving Views of Marketing’s Role;Evolving Views of Marketing’s Role;Evolving Views of Marketing’s Role;Determinants of Customer Delivered Value;The Generic Value Chain;Levi Strauss’ Value-Delivery Network;Levels of Relationship Marketing;The Profit Triangle;Strategic Planning, Implementation, and Control Process;The Boston Consulting Group’s Growth-Share Matrix;Market Attractiveness: Competitive- Position Portfolio Classification;The Strategic-Planning Gap;Three Intensive Growth Strategies: Ansoff’s Product/Market Expansion Grid;Opportunity Matrix;Threat Matrix;The McKinsey 7-S Framework;Marketing-Mix Strategy; Factors Influencing Company Marketing Strategy;The MarketingInformation System;The Marketing Research Process;Ninety Types of Demand Measurement (6 x 5 x 3);Model of Buyer Behavior;Maslow’s Hierarchyof Needs;Five-Stage Consumer Buyer Decision Process;Steps Between Evaluation of Alternatives and a Purchase Decision;How Customers Use orDispose of Products;Major Influences on Industrial Buying Behavior;Five Forces Determining Segment Structural Attractiveness;Barriers and Profitability;Product / Market Battlefield for Toothpaste;Strategic Groups in the Major Appliance Industry;Steps in Market Segmentation, Targeting,and Positioning;Basic Market-Preference Patterns;Heavy and Light Users of Common Consumer Products;Five Patterns of Target Market Selection;Segment-by-SegmentInvasion Plan;The BCG CompetitiveAdvantage Matrix;Perceptual Map;Perceptual Map