年英国成人网络使用习惯调查.docxVIP

Adults’ media use and attitudes Report 2015 About this document This report is published as part of our media literacy duties. It provides data on adults’ media use and attitudes across TV, radio, games, mobile and the internet, with a particular focus on online use and attitudes. The research underpinning this report was first conducted in 2005 and so this year’s report is our ten year anniversary edition. Therefore, although the bulk of the report focuses on the current wave of research conducted in autumn 2014 and any key changes compared to 2013, the first chapter draws upon themes over the last ten years. 1 2 Contents Section Page HYPERLINK \l page10 1 HYPERLINK \l page10 Executive Summary HYPERLINK \l page10 8 HYPERLINK \l page21 2 HYPERLINK \l page21 Introduction HYPERLINK \l page21 19 HYPERLINK \l page21 2.1 HYPERLINK \l page21 Ofcom’s duties HYPERLINK \l page21 19 HYPERLINK \l page21 2.2 HYPERLINK \l page21 What is media literacy? HYPERLINK \l page21 19 HYPERLINK \l page21 2.3 HYPERLINK \l page21 Research methodology and analysis HYPERLINK \l page21 19 HYPERLINK \l page23 3 Ten years: a retrospective HYPERLINK \l page23 21 HYPERLINK \l page23 3.1 HYPERLINK \l page23 Section overview HYPERLINK \l page23 21 HYPERLINK \l page23 3.2 HYPERLINK \l page23 The media landscape in 2005 HYPERLINK \l page23 21 HYPERLINK \l page26 3.3 HYPERLINK \l page26 Media launches from 2006 onwards HYPERLINK \l page26 24 HYPERLINK \l page27 3.4 HYPERLINK \l page27 Digital media take-up and use (2005-2014) HYPERLINK \l page27 25 HYPERLINK \l page28 Internet take-up HYPERLINK \l page28 26 HYPERLINK \l page30 Smartphones and tablets HYPERLINK \l page30 28 HYPERLINK \l page32 Text communications HYPERLINK \l page32 30 HYPERLINK \l page34 Social media HYPERLINK \l page34 32 HYPERLINK \l page35 Gaming HYPERLINK \l page35 33 HYPERLINK \l page36 Watching audio-visual content HYPERLINK \l page36 34 HYPERLINK \l page39 Other online activities HYPE