互联网金融背景下城市商业银行发展战略研究以sr银行为例-工商管理专业论文.docxVIP

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互联网金融背景下城市商业银行发展战略研究以sr银行为例-工商管理专业论文.docx

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互联网金融背景下城市商业银行发展战略研究以sr银行为例-工商管理专业论文

万方数据万方数据 I I 目录 1 导论 ···························································································································· 1 1.1 研究背景 ········································································································· 1 1.2 研究意义 ········································································································· 1 1.3 相关文献综述 ································································································· 2 1.4 研究方法及主要内容······················································································ 4 1.4.1 研究方法······························································································· 4 1.4.2 主要研究内容······················································································· 4 2 互联网金融概述 ········································································································ 6 2.1 互联网金融概念······························································································ 6 2.2 互联网金融的特征·························································································· 6 2.3 互联网金融的主要业务模式 ·········································································· 7 2.4 互联网金融发展的主要趋势 ········································································ 10 2.4.1 移动化和电商化················································································· 10 2.4.2 一体化服务平台················································································· 10 2.4.3 网络金融服务和产品的全面创新 ····················································· 11 2.4.4 传统金融与互联网金融加速融合 ····················································· 11 3 互联网金融背景下城市商业银行面临的挑战 ······················································· 12 3.1 互联网金融改变传统银行商业模式 ···························································· 12 3.2 互联网金融挑战传统银行中介身份 ···························································· 13 4 SR 银行发展的现状及其 SWOT