品牌设计英汉翻译实践报告英语笔译专业论文.docxVIP

山东大学硕士学位论文Acknowledgements 山东大学硕士学位论文 Acknowledgements ．． ． ． ．． ．． ．． ． ．． ． ．． ．．．29 Appendix ．． ．． ． ． ．． ． ．． ．． ． ．． ．． ． ． ． ． ． ． ． ． ．30 万方数据 山东大学硕士学位论文Abstract 山东大学硕士学位论文 Abstract Branding is the world’S professional cutting—edge design magazine，a splendid material for visual designers．The main content of this magazine is the Macro Trend of branding，Industry Focus and a proj ect ride of SomeOne studio． The author translates Branding in cooperation、)l，im the other classmate．This report is completed based on the translation project of the magazine．The report elaborates on the background of the project，task requirements，preparation before translation and text analysis．The author also interprets the significance of this report—providing domestic brand designers and fans with a shortcut to have a good knowledge of global graphic branding． The author adopts the theory of functional equivalence to guide the translation project．The important part of the report is case analysis，where the author summarises the translation difficulties and comes up wi也specific translation methods．At lexical level，the author probes into the translation of technical terms and conversion．At syntactic level，the author presents the translation methods of passive voice and long sentences．And the long sentences are translated in the original order,in the reverse order and by division and restructuring．Besides，the author also adopts the translation methods of annotation and using four-character idioms，highlighting the communicative function of the magazine．At last，the author concludes the whole translation process and points out the limitations of the report． Key words：Branding,Magazine，Translation Report，Translation Methods 万方数据 山东大学硕士学位论文摘 山东大学硕士学位论文 摘 要 《品牌设计》是世界顶级专业的设计杂志，是视觉设计师的必备刊物。该杂 志主要介绍了品牌设计行业的大趋势、行业聚焦和SomeOne工作室的设计工作 流程。 笔者与另一名同学合作翻译《品牌设计》一刊。本报告正是基于该翻译项目。 本报告详细介绍了翻译项目的背景情况、项目要求和译前准备和文本分析。笔者 同时阐述了该翻译项目的意义，即为国内品牌设计从业者和爱好者提供了解全球 平面品牌设计的便捷途径。 笔者运用了功能对等理论指导项目翻译。报告的重点内容是案例分析。笔者 总