电子商务网络营销在我国珠宝行业的应用与研究工商管理专业论文.docxVIP

el electron ic comrn erce in eu rrent intem aljew elry in du stry， an d g ets so m e illu m in at io n to d e v e lo P e le e tro n ie c o ln llle re e a n d n e tw o rk m a rk e tin g in jew elry en terprises. F in all又 tak ing T W C om P an y as a case，th e au th or a n a ly z e s th e b a c k g ro u n d an d o P e rat in g stra te g y o f its e le c tro n ie n e tw o rk m ark etin g for P alladiu m jew elries，an d sho w s h o w T W C om P an y c o n du c te d th is m a rk e tin g m o d e ，a n d th u s sy ste m atic a lly c o n e lu d e s s o m e s o lu tio n s an d su g g e stio n s o n th e e le c tro n ic c o m m e rc e d e v e lo P m e n t o f in tem aljew elry in du stry. T h e m a in o P in io n s o n d e v e lo P in g e le c tro n ie n e tw o rk m a rk e tin g in h o m e jew elry in du stry : 1 . E le e tro n ic c o pn ln e rc e 15 th e o n ly w a y to a c h ie v e lo w c o s t a n d h igh exP an sion o f h om e jew elry in du stry. 2 . It’5 n e c e s s a ry to m ak e a c o n c re te d iv is io n o f e le c tro n ic m a r k e ts o fjew elries an d an accu rate lo cation o f th e P rodu cts. 3 . To d e v e lo P a P r o fit m o d e an d m a rk e tin g strat e g y o n th e b a s is o f c o m P a n y ’5 a d v an ta g e s . 4 . TO fu lly re a liz e th e iln P o rtan t ro le th at P ric e a d v an ta g e P la y s in cu rren tjew elry electron ic com m erce. 5 . A n e x c e lle n t m at e h b e tw e C n re a l S to re s a n d v irtu a l Sto re s w ill b e a n ew tren d o f th e d ev eloP m ent o f jew elry eIeetron ic co m m erce in th e fu tu rC . T h e inn o v atio n o f th e th e sis lie s in th e au th o r ’5 e m P iric a l stu d y o n th e o P er atin g m o d e o f T W C o ln P a n y ’5 e le e tro n ic n e tw o rk m a rk e tin g fo r P alladiu m jew elries，th e com P arativ e stUdy on th e su ccessfu l cases o f ov erseas jew elr