久龙公司奥运发展战略-工商管理(MBA)专业论文.docxVIP

华中科技大学硕士学位论文Abstract 华中科技大学硕士学位论文 Abstract This thesis has researched Wuhan Jiulong Building Decoration Engineering Co．，Ltd， systemically collected the materials which crystal wall industry in our country will bring great opportunity after omcountry joining in WTO and especially Beijing applying for Olympic Games 2008 successfu／ly．The purpose is for company establishment slicing matching the actual business euterprise developing strategy,keeping development direction，making company keep right in the lead advantage，avoiding the decision errors， leading the company to win exist and develop in the competition． This thews adopts the demonstrational analysis methodS，exercises meaSures which are popular and theory research combines with practice analysis in the present management and economy fields and research mealls which qualitative analysis combines witll quantitative analysis．and utilizes the newest theories and scientific research fiuits about exotic and native stratagem management．Through analyzing roundly in market environment and competitor and combining with Wuhan Jiulong company’s condition，this thesis has put forward Jiulong company’S Olympic stratagem about Beijing Olympic projects．Olympic stratagem offers the direction to management for Jiulong company ill the next five years and enables the company operation to be controllable． It is all known that B询ing Olympic Game 2008 will be able to boost the development of correlation industries．At the beginning of Olympic economy startup，it is quite necessary that a suit of operable，impersonal，actual euterpfise strategy is planed for Jiulong company,which Can integrate the company resources，give prominence to carrying On Olympic projects，and ensure the company to achieve great economy and social effects during constructing Beijing Olympic projcots．On the other hand，the strategy Can give attention to emphases region markets，improve enterprise core 华中科技大学硕士学位论文competition 华中科技大学硕士学位论文 competition ability,meanwhile，cr