04 全球运筹管理.pdf

04 全球运筹管理 04 全球运筹管理 Global Supply Chain Logistics Management Global Supply Chain Logistics Management 1 1 主要内容 主要内容 全球性供应链趋势 全球性供应链趋势 全球供应链风险与优势 全球供应链风险与优势 全球供应链管理 全球供应链管理 全球运筹管理 全球运筹管理 2 2 The Global Business Climate The Global Business Climate  Increasing market concentration市场集中  Increasing market concentration市场集中  Increasing dispersion of production生产  Increasing dispersion of production生产 分散 分散  Increasing product line diversity生产线多  Increasing product line diversity生产线多 样化 样化 3 3 Increasing Market Concentration Increasing Market Concentration  Through increased market concentration, so-called  Through increased market concentration, so-called “power retailers” have come to rule the “power retailers” have come to rule the marketplaces in first-world economies. 随着市场集 marketplaces in first-world economies. 随着市场集 中度的增加，所谓的“零售大亨” 已统治了第一世界国 中度的增加，所谓的“零售大亨” 已统治了第一世界国 家市场。 家市场。 – In the United States, for example, discount retailers such – In the United States, for example, discount retailers such as Wal-Mart, Kmart, and Target have become dominant as Wal-Mart, Kmart, and Target have become dominant chains in general merchandising. chains in general merchandising. 在美国，例如，折扣零售商如沃尔玛，西尔斯和Target 已 在美国，例如，折扣零售商如沃尔玛，西尔斯和Target 已 经占据整条商品链中的统治地位。 经占据整条商品链中的统治地位。 – “Catego