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保利地产
品牌价值研究 PSDEA 专项报告
中国房地产TOP10 研究组
2009 年 1 月
2008 中国房地产公司品牌价值TOP10
2008 中国房地产央企领先品牌
2008 中国房地产项目品牌价值TOP10
保利地产坚持品牌制胜、战略先行、不保利地产坚持品牌制胜、战略先行、不
断创新，以科学、务实、高效的决策力，在断创新，以科学、务实、高效的决策力，在
““塑造完美塑造完美””品牌理念的指引下，长期致力品牌理念的指引下，长期致力
于全面提升企业的品牌价值，通过实施于全面提升企业的品牌价值，通过实施 ““双双
精品精品””战略，进一步巩固国有房地产企业品战略，进一步巩固国有房地产企业品
牌价值的领先地位。牌价值的领先地位。
2008 中国房地产品牌价值研究 保利地产 PSDEA 专项报告
目 录
1 2008 保利地产品牌价值 PSDE 评估结果 1
2 2008 保利地产品牌价值 PSDE 研究背景 2
2.1 保利地产发展历程2
2.1.1 保利地产发展概况······································································································ 2
2.1.2 保利地产成长历程······································································································ 3
2.2 保利地产发展战略4
2.2.1 区域发展战略 ············································································································· 5
2.2.2 资本运营战略 ············································································································· 6
2.2.3 土地储备战略 ············································································································· 9
2.3 保利地产管理体系12
2.3.1 文化理念 ··················································································································· 12
2.3.2 经营策略 ··················································································································· 13
2.3.3 管理架构 ··················································································································· 14
3 中国房地产品牌价值 PSDE 研究体系 16
3.1 中国房地产品牌价值PSDE 研究理论框架 16
3.2 中国房地产品牌价值PSDE 研究主要步骤 16
3.3
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