基于城市经营理念的重庆城市品牌构建-行政管理专业论文.docxVIP

重庆大学硕士学位论文英文摘要 重庆大学硕士学位论文 英文摘要 IV IV transportation hub in Southwest China, the urban and rural areas of large cities in one, and shouldering the arduous mission of developing the western region. Chongqing will be how to use its own features and advantages to promote influence and competitive forces, how to stand out in fierce competition and create the brand, which is worth studying and discussing. Using the theory and empirical combination method, starting form the view of city management idea, by restudying previous research literature about the historical evolution of city brand, this paper points out the significance of city brand construction in the development of city. Based on this, Chongqing is made the research object in the third chapter, through the analysis of the status of city brand construction, this paper puts forward existing problems of city brand constructing in Chongqing. From macro-perspective and micro-perspective, relevant factors in the construction of Chongqing city brand, including city resources, city characteristics, environmental policy and the strategic position etc are analyzed in the fourth chapter. Based on the analysis of the relevant factors of Chongqing city brand construction, Chongqing city construction and city brand poisoning are analyzed and studied respectively in the fifth chapter and sixth chapter. Through the division method of tourism brand, residential type brand and capital communication brand, using the city brand positioning strategies of pioneering positioning and complementary positioning, the two chapters establish the final position of Chongqing city brand. From city concept brand, city behavior brand and physical brand three aspect, Chongqing city is built in Chapter 7. Keywords: urban management, city brands, Chongqing City 重庆大学硕士学位论文1 重庆大学硕士学位论文 1 绪 论 PAGE PAGE 10 1 绪 论 1.1 研究背景及问题的提出 随着城市化和全球化的发展，城市作为经济、社会、文化等的聚集体在国民 经济发展和社会全面进步中扮演着越来越重要的角色，城市的发展水平在一定程 度上代表着一个国家的现代化水平，国家、区域之间的竞争逐渐演变为城市之间 的竞争。[1]诺贝尔奖得主