教师信用卡的产品设计与推广策划书-金融学专业论文.docxVIP

AbstractAfter Abstract After decades of development of Chinese commercial Banks have to the front end of the financial industry,active in the financial markets for commercial Banks to bring huge opportunities at the same time，it brings to the commercial bank the competition．The rapid development of the country to make a full range of commercial Banks in operation and control innovation，under the condition of the credit card market competition intensified，all appeared the homogeneity of credit card，the outstanding credit card products and service differentiation，market segment，in order to satisfy the demands of different cardholder on the credit card is convenient is particularly important．Each big commercial bank credit card marketing gradually to fine management．On the market segmentation，Banks analyzes different requirements for different customers，but now is still in its infancy,namely in the credit card marketing market needs further development and perfect． 20 1 4 summer internship in the department of credit cards，I have realized the importance of customer segmentation and customer quality of commercial banks．During the transition the commercial bank credit card business transformation，customer segmentation mid optimization if there is a market launch of the product，for banks to seize the market， increase market share，has a vital role．In practice I have found that groups of teachers are high-quality customers，banks are the object of competition，but the bank did not design the credit card dedicated teachers．But after some research I found that teachers are very much like to have their own dedicated credit card．Faced wim such a supply and demand market， prompted me to think of the customer base for teachers to design and develop special credit card． This paper analyzes the format layers of product promotion planning books．The first part is the creative formation of the current credit market analysis，and to the bank did not give enough attention to teachers’custo