《国际商务函电》教学大纲.docxVIP

《国际商务函电》教学大纲 一、 课程说明 1 ?课程代码：307052221 2?课程屮文名称：国际商务函电 3.课程英文名称：In ter nali onal Business Corresp ondence 4?课程总学时数：34 5?课程学分数：2 6?授课对象：商务英语高职专业三年级 7?本课程的性质、地位和作用 本课程是商务英语高职专业的专业任选课，与商务英语、国际贸易实务、国 际商务制单等课程有着不可分割的联系。它以国际商务业务往来过程中的函电的 写作为主线，通过课堂上组织学生积极参与国际商务函电的阅读、写作、口译和 笔译等活动，帮助他们掌握国际商务函电独特的语言现彖和文体风格，促进学生 的国际商务函电知识和英语语言技能协调发展，使他们获得运用专门知识分析和 解决问题的能力，为今后从事国际商务领域的实际工作打下良好的基础。 二、 教学基本要求 1 ?本课程的目的、任务 本课程的目标是通过教学，使学生对大纲范围内的国际商务函电的内容有比 较系统和全面的了解，掌握国际商务函电的基本词汇、英语术语、缩略语、惯用 句型和表达方法和基木格式，熟悉商务活动中的成交过程及各个环节和特点，掌 握阅读和书写国际商务函电的技能。 2.本课程的教学要求 通过国际商务函电的格式、贸易关系的建立、资信调查、询盘与还盘、促销 与订购、支付条款、装运条款、保险、争端以及索赔等方面的教学，使学生对国 际商务函电的格式、书写及其相关内容有深入的了解，着重培养学生阅读、理解 和写作符合规范的国际商务函电的能力。 三、 学时分配 章节 （序号） 内容 学时数 理论 实践、实验 总学时 3丄1 Establishment of Business Relations 4 4 3.1.2 Enquiries and Replies 4 4 3」.3 Offers and Counter Offers 4 4 3丄4 Sales Promotion 4 4 3.1.5 Conclusion of Business 4 4 3.2.1 Terms of Payment 4 4 3.2.2 Establishment of and Amendment to L/C 4 4 323 Packing and Shipment 4 4 3.2.4 Insurance 2 2 合计 34 34 四、课程内容 Establishment of Business Relations Teaching Content 3」」Establishment of Business Relations Teaching Objectives and Requirements Letter writing about establishing business relations Key Points and Difficult Points in Teaching Sentence structures and Examples Reflection Questions and Assignment Memorize important expressions and do relevant translation exercises. Enquiries and Replies Teaching Content Enquiries and Replies Teaching Objectives and Requirements Students should learn some points about enquiries, such as the basic knowledge of translating or understanding enquiries, and grasp how to write a good and effective reply letter. Key Points and Difficult Points in Teaching Sentence structures and Examples Reflection Questions and Assignment Memorize important expressions and do relevant translation exercises. Offers and Counter Offers Teaching Content Offers and Counter Offers Teaching Objectives and Requirements Students are required to have the ability of writing offers and coun