酒店客房占线分配策略研究-管理科学与工程专业论文.docxVIP

北京化工大学硕士学位论文分别设计静态占线策略SRPS与动态占线分配策略DRPS，并对这两种占 北京化工大学硕士学位论文 分别设计静态占线策略SRPS与动态占线分配策略DRPS，并对这两种占 线策略结合竞争分析中可能出现的最坏情形通过实例进行比较分析，认为 可以结合实际的需求序列，完善酒店客房占线能力分配策略的制定。其次， 酒店客房分配与航空客运最大的不同之处在于酒店客房需要考虑顾客连 续多天入住的情况，设计了考虑连续多日入住的单一价格等级的占线策略 模型SLPM与多价格等级情况的占线策略模型MLPM。再次，证明SLPM 竞争性并对竞争比进行分析，给出了不同情景下SLPM竞争比的变化趋 势图，并且通过实例验证了SLPM的可行性和适用于能够接受的最大连 续预约天数相对较小的酒店。最后，总结本篇论文得出的成果、存在的缺 失和未来可继续改进的方向。 采用占线算法和竞争分析解决酒店客房分配问题，能够放松未来顾客 需求是可预知的和决策者“风险中性”的假设，得到一种新的收益管理策 略和新的评价准则，开辟酒店客房收益管理问题研究的新思路。 关键词：酒店客房分配，连续多日入住，占线算法，竞争分析，不确 定性决策 II 万方数据 AB趼RACTSTUDY AB趼RACT STUDY oN THE oNL矾E CAPACITY S TRATE GY oF HoTEL RooM ALLOCATIoN ABSTRACT With the rapid promoting of people’s living standards and increasing competition in the market，the market demand of hotel industry cont血ues to grow,both opportunities and challenges of the competitive enV衲nment become increas ingly prominent，the excess of hotel room capacity and the pressure of investment recovery is also increas ing．Based on the perishable value of hotel rooms and the·uncertainty of customers d锄舳d，bow to properly allocate rooms to the different need customers to max矗nize the revenue，has always been a big problem in the hotel industry．To enbance t11e hotel room revenue management，we must combine the practical application with the room allocation strategy for further improvement．Previous 托searCh established simp lified model and heuristic strategy mostly based on咖basic assumptions of future demand Can accurateqy南recast and decision makers are risk neutral，but the two basic assumptionS can not证 conformity with the actual．Online algorithms and competitive amlysis caIl effectively avoid the two basic assumptions，the existing rese孤℃hes have been III 万方数据 万方数据 万方数据 北京化工大学硕士学位论文using 北京化工大学硕士学位论文 using the online algorithm and competitive analysis to solve the problem in many revenue management industries，such as air transportation，rental housing，online auction,fmancial leasing，elevator decision—making，car rental, etc．，and obtained satisfactory results．However