惠扬公司商业项目规划与实施的研究-工商管理专业论文.docxVIP

上海海事太学MBA学位论文 上海海事太学MBA学位论文 惠扬公司商业项目开发规划与实施的研究 意扬公嚣商韭璜虽开发规划与实麓的秘究 接要 痔地产业是国家的重要支柱烈产业，具有离投入、高收箍、高风险的行业特征。 壶{二赛撼产顼鏊开发麓魏陡，投资数额基丈，投资瑟浚赣远遴长予一簸薅菇经营，嚣 此。投资者必须谨慎对待投资前的调查研究和分析，使投资决策失误的可能性降到最 低程度，对于风险度爨高的商业房地产尤为如此。 惠攒(上海)嚣lk骞隈公司(叛下戆嚣“臻扬公司”)徽为终齑骢资性壤熬房地 产开发众业，已在上海成功开发了一个中型扁蟪产项目，霹前芷在考察未来两年内的 开发方向。本论文针对惠扬公司下～步的项目开发决策问题进行研究、论诞，以使该 企业熊在迅速变化的宏观环境下作如科学决策，使公司稳健发展。 罄巍觚研究靛帮祭着手，确定磷究豹方法与恶鼹，著滔遴葱扬公司豹蒸本经营{l擎 况，分析其可能的开发项目特征；介绍待研究项目的基本资料，指出正确选择项目、 进行科学决策的重要性，并阐明投疑决策的一般过程和方法。 其次透露谨缨豹枣场磅究，帮慰矮嚣兹宏黢、镦褒戆社会缝游影豌嚣嚣送行分辑， 包括确定项目的投资机会、市场定位和对规划设计、营销管理等进行指导。进行顼露 经济效菔分析，确定项目经济方丽的可行性。 最聪根据既定的帑场定位制定壤叠的初步执行方案，阕述执行项羁过程中的创新 举播，掇蹬风险囊避缮施。这是交魏决策嚣标的差要绦证手段。 关键词：决策，策划，SWOT分析，产权式商铺 上海海事大学MBA学位论文 上海海事大学MBA学位论文 惠扬公司商业项目开发规划与实施的研究 FAlRYOUNG COMPANY BUSINESS DEVELOPMENT PLANNING AND lMPLEMENl_ATlON OF RESEARCH PROJECTS ABSTRACT The real estate industry is an important pmp industry in China，with industry features of high investment。high income and high risk．Since real estate projects involves a long development pedod and a giant investment amount，and its investment retum period is far longer than that of geneml commodity business， investors must be rather cautious of the investigation and analysis before their investment SO as to decrease to the lowest degree the probability of investment decision-making defeat．It does especially SO for the commercial real estate industry which bears an even higher risk． Huiyang(Shanghai)Real Estate Corp．Ltd．，Shanghai(shortened for Huiyang Corp．’in the following text)．as an foreign sole ownership archery target real estate developer,has already succeeded in developing a medium-sized real estate project．Now Huiyang is seeing about the developing direction in next two years． This essay’S research and argument aims at Huiyang Corp．1S next—step project developing and decision-making problem SO that the行唧can make out scientific decisions in the fasI-changing macro environment and bears a steady and healthy growth． Firstly,we will set out from the research background．determinate our research m