理想化认知模型视角下公益广告语用预设生成机制研究-外国语言学及应用语言学专业论文.docxVIP

万方数据 万方数据 PP PP and metonymic PP．Each type of PP can be further divided： propositional PP into propositional PP with or without the application of imaginative devices，metaphoric PP into metaphoric PP with or without LIKE，metonymic PP into part-whole or part-part metonymic PE Propositional PP is PP that applies the device of proposition to explicate the relationship between two concepts in PP or between PP and the cognitive context in PSAs．Metaphoric PP is a type of PP that is achieved by metaphoric mapping in PP itself or between PP and the cognitive context in PSAs，through which the target domain is conceptualized by the source domain．Metonymic PP realizes by metonymic mapping in the same domain，in which the vehicle provides mental access to the target domain． Based on the investigation above，the thesis has provided a relatively systematic cognitive account of the generation mechanism of the three types of PP in Chinese PSAs．In fact，each type of PP in Chinese PSAs has a close relationship with its corresponding models in ICM．In regard to the generation mechanism of propositional PP,the thesis holds that the corresponding image schemas or cognitive models(abbreviated as CMs) will be activated by such devices as propositional triggers，metaphor and metonymy when people see a certain Chinese PSAs，and then one of the CMs will be highlighted by these devices in the ICM，thus generating the propositional PP which states the relationship between two concepts in PP or between PP and the cognitive context in PSAs．Wim regard to the generation mechanism of metaphoric PP,the thesis points out that it has a 万方数据 万方数据 close close relationship with its cognitive source：conceptual metaphor．That is to say,under the help of the conceptual metaphor,CMs in people’S mind are activated to realize the understanding of the metaphoric PP．By metaphoric mapping from the source domain to the target domain，the metaphoric PP is generated from the metaphoric relationship in PP or between PP and