莱文森的语言经济学理论视角下英文广告的汉译研究-外国语言学及应用语言学专业论文.docxVIP

万方数据 万方数据 refers refers that the speaker should say as little as necessary while the recipient should enrich the information of the speaker’S utterance．M-principle demands the speaker not to use unusual expression without any reason．If he or she does，the hearer has to speculate if there are other meanings hidden in this special expression． The first part of this thesis introduces the research situation of advertising translation abroad and at home and the existing problems． Then，it illustrates the definition，classification and functions of advertisement and analyzes the linguistic features from the lexical， syntactical and rhetorical aspects．After discussing the linguistic features，this part also analyzes the uneconomical phenomena existed inin advertisinzadvertlSlng translations．田translations 1 he anal)’mainlyanalysis IS mainly conductea from thethe aspects ofof semantic；mantic failure．‘exicalIailure lexical redundancy,syntactical redundancy and culture failure．Among them，the semantic failure is classified into two parts which are misunderstanding and lack of key information．ne second part expounds the theoretical basis of this ．Levinson’SLevlnson S theorytheory ofot Economicst三conomlcs ofoI LanguagLanguage andand dISCUsses the feasibility to apply this theory to studying the translation strategy． 。砀e last part puts forward a series of translation strategies by using Levinson’SS theorytheory ofoI Economicst三conomlcs ofoI Language．啊Language 1 lie strategistrategies in alll have four categories that include phonological-related translation strategies，word-related translation strategies，syntactical translation strategies and other translation strategies．Among them，“other translation strategies’’contain some strategies that are not suitable to be classified into other three strategies while they are also appropriate to translate advertisement．These strategies are 万方数据 万方数据 conducive conducive to keep the conciseness，information and vocative effect in translati