伦理学视域下大众媒体公信力-哲学、伦理学专业论文.docxVIP

well well as the principle of proportionality and so on. Truth and objective is the perpetual “lifeline” of the mass contrary contrary to the traditional social ethics of honesty and impartiality, resulting in the emergence of negative IV IV V V media, it is the foundation of mass media’s existence, justice and right is premise that mass media play a social instrument of the social function, it is the basis of winning the trust of people, and only really follow and adhere to these ethical principles, it has the chance to obtain the trust of the audience and enhance their credibility. In the view of the current situation of mass media credibility, public credibility of the mass media on the whole place is relatively high, but there are still disharmony phenomenon, to threaten the credibility of media. The specific behaviors that lead to the current decline in the credibility of the mass media include false reporting, compensation information, false advertising, Vulgarity and so on. These actions not only reduce the alienation of the audiences trust in the media, damaged the credibility of the media, in some cases, also caused huge losses to society and even reduced the prestige of the party and the government; more worse, it dramatically damages the image of Party and the government among people. The appearances of the causes that result in the alienation behavior of the decline of the credibility are various. The main reason is that the development of commercial media mode induces the disorder competition among media; the ethical value of media has deviation, it just purse commercial interests in one-side, ignoring the moral responsibility, which also result in some mass media organizations and media workers gave up the most basic moral standards, loss of sense of responsibility; some journalists do not have good moral cultivation, in order to obtain benefits, they abandon their basic professional ethics, influence on the media credibility. Aiming at the phenomenon