乐买超市的竞争策略研究工商管理专业论文.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract From 1990’s till now, retailing has built its dominant place in the industry chain, and has gain more and more attention. Retailing may be one of the most competitive industries in China. And its character of general adoption of the market principle marks the rapid development of market economy in China.China has maintained a relative high developing speed in economy for years, and the attraction of its vast economical potential is now pulling numerous magnates to forestall the great shares and profits, especially after the acquisition of China’s membership in WTO.For our native circulating enterprises, specially the GMSs among the retailing corporations, it is quite important and vital to learn the competitive strategies to reply the aggression in order to survive and keep developing during the cruel commercial battle. This text takes the development regulation and the mechanism research of the retail trade as point of departure, combining the management fulfillments of GMS, commencing from the macro view and tiny view environment that the business enterprises face, the difference adjusts from the mechanism, the supply chain management and the merchandise structure improvement etc. Aim at the key problem face in the competition of The Hexing Branch of Lemai Supermarket, this text put forward with the difference turn, product innovation, famous brand trademark, sale the service and promotion strategies etc., for the core contents non- price competitive strategy, and then give the competition countermeasures. It also goes deep into analysis of retail development, descending to continue to develop a strong actual problem face in the rigorous competition form especially, being making use of to exceed gram .By using the Michael E. Porter’s five factor models of the competition characteristics of the retail trade, the text carried on overall analytical describes, in the meantime, from the involving skills of GMS,