乐仁堂制药厂企业文化建设分析-工商管理专业论文.docxVIP

ABSTRACT Analyzed the growth process of the first 500 companies in developed countries, we may make a conclusion that there is a brand recognized by the market behind these excellent companies lucrative revenues and profits. The brand has been recognized reflects the corporate identity of the corporate culture. Due to economic and productive development, especially after joining the WTO, through the health care reform of the pharmaceutical industry, the competition is more intense, the existing corporate cultures generally keep up with the pharmaceutical industry, exposing many problems. If these issues are not addressed, the industry in the new economic situation is difficult to achieve new breakthroughs and development. There is a little number of the research in pharmaceutical enterprise culture theory and the depth and width of these is not far enough. In this paper, on the basis of empirical research to Lerentang pharmaceutical enterprise culture construction, for example, in-depth analysis the issues on corporate culture in the pharmaceutical industry. As a representative of the pharmaceutical enterprise, the research conclusion will provide new ideas and profound thought. The research within the pharmaceutical industry not only for their own situation, or even for the entire pharmaceutical industry in sustainable development is of strategic significance. Pharmaceutical companies should focus on corporate culture, so that enterprises in the fierce competition continue to growth, so that our quest for the pharmaceutical industry is strong. Also, we have a research and analysis on the results and process about domestic and international corporate culture in pharmaceutical industry. Clarified the definition and characteristics of culture, corporate culture, pharmaceutical corporate culture and Chinese medicine pharmaceutical corporate and empirical analysis Lerentang pharmaceutical enterprise culture construction status quo. Under the guidance of the theory of co