领导者媒介素养与沟通力博科.pptx

Leader’s Media Literacy and Communication Skills;Today’s Content;Part 1: Today’s Chinese Media Environment;What Is Media?;Today’s China Media Environment;Overview of Chinese Economic and Tech Media;Three Keywords;Multinationals Should Remember;Aristotle’s Classical Communication Wisdom;Common Crisis of Multinationals in China;Lei Yang Case: Communication Inducement from Labelling;Outbreak of Public Opinion;Inducement of “Identity Label”;Labeling and Strength-Weakness Comparison Often Decide Public Opinion Direction;;;How to Judge and Guide Public Opinion;New Challenges in Today’s China Media Environment;3 Principles for Enterprises to Speak;Part 2: Communication disorder and how to overcome;Lorem Ipsum Dolor;Role of Communication: Change Actions;Complex Stories Are Hard to Digest;;Lorem Ipsum Dolor;Communication Training: Visual and Auditory Sense;Lorem Ipsum Dolor;Common Mistakes of Professionals;Communication skills;Communication skills;Frame Is Better to Be Simple; No More Than Three Parts: ;Neurology: Three Memory Effect;Part 3: Exercise of Corporate News Release and Comments;There are two kinds of people in the world One wants to win and the other wants to win the debate They are never the same kind of people;Three Tough Questions in Interviews;4 Simple Way to Deal with Challenge;Notes for Communication with Media;How to Prepare for an Interview;Key Messages + ABC Template;Three Suggestions for Beginners;9 Notes for TV Interviews;7 Notes for Radio Interviews;4 Notes for Print Media Interview;5 Dos When You Have to Finish Phone Interview;6 Don’ts for All Interviews;Principles for Public Communication; Cell:Email: koujiachan@163.com Sina Weibo: @佳婵 WeChat: Koujiachan