选择正确的客户体验管理平台（英文版）.pdfVIP

報告吧 Choosing the Right Customer Experience Management Platform By Omar Akhtar, Analyst at Altimeter, a Prophet Company www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 Table of Contents 2 Executive Summary 3 What is a Customer Experience Management Platform? 5 Choose a CEM That Matches Your Customer Experience Archetype 7 Rank Your Customer Experience Archetypes to Find a CEM 9 Evaluating the Top CEM platforms 17 Future Considerations and Next Steps 18 About the Author 19 How to Work With Us | /altimetergroup | info@ 1 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 Executive Summary It’s become fashionable for We’ve identified four customer any customer communication experience archetypes that software to call itself a “customer companies can choose depending experience” management (CEM) on their business objectives, platform. However, most of them customers’ needs, and operating manage only a single aspect of environments. The goal is to find a the customer experience (CX). CEM whose strengths and unique More often than not, they are point capabilities match the CX archetype solutions designed to be used by a that your company prioritizes. specific department or role within The guide is based on an analysis of the organization. the specific features and strengths For a software to truly be a each vendor has, rather than a customer experience management ranking of who offers the most platform, it needs to serve