第三章-营销环境.pptVIP

Understand your customer Analyze the environment in which your customer coping with everyday Analyze the customer buying behavior Chapter 3 第三章 The Marketing Environment 营销环境 Learning Objective学习目标 1.Describe the environmental forces环境因素 that affect the company’s ability to serve its customers. 2.Understand the key elements of micro-environment, including the company, suppliers, customers, marketing intermediaries, competitors and publics 3. Understand key macro-environment factors demographic（人口统计的）, economic, natural, technological, political-legal, and socio-cultural developments. 4.Discuss