广告英语中西公益广告.pptVIP

LOGO 广告英语-公益广告 本节课内容 公益广告不是提升产品品牌,在于营造氛围,强化价值观或某种意识. 价值诉求 动员型 投身公众事业 慈善 SAVE THE WORLD FOR REAL 针对型 西方：吸毒 艾滋病 家庭暴力等 倡导型 有益行为 water—vital resource for life. 价值观的差异 个体 与集体 it’s time to protect yourself. From yourself. Stand up and stand out. The blind should learn self-aid and mutual aid. The blind can have their special life. Face the challenge . The challenge to prove yourself. To find out what you are about. The opportunity to build a meaningful career. 伦理观的不同 家庭亲情 尊老爱幼 孤独与无用 Age is just a number. 性感 幽默 恐怖 The Tower of Babel  Once upon