汽车售后服务营销现状与发展趋势分析.docxVIP

汽车售后服务营销现状与发展趋势分析 ［摘要］中国汽车产业正处于快速发展时期，无论是汽车的产量述是销量都是在快速的上 升，与此同时，中国的汽车售后服务市场也在高速发展之中。但我国的汽车售后服务业与国 外相比还处在初级阶段，从法律法规、经济模式到服务理念、品牌创造都存在巨大差界，当 前汽车售后服务存在销售和服务脱节、服务网点少、服务环境差、服务流程不完善与收费价 格高等问题。本论文通过对我国汽车售后服务现状与存在的问题进行分析，提出了汽车售后 服务的企业文化建设、员工素质的培养、改善服务质量与提升服务效率、建立有效的市场管 理约束机制等改善方案，也对未来汽车售后服务的发展趋势提出了规模化经营、品牌化经营 和连锁经营、专业化经营和综合化经营等发展建议。 ［关键字］汽车售后服务 营销模式 发展趋势 Automobile after-sales service status and development trend [Abstract] Chinds auto industry is in rapid development period, both vehicle output and sales are rising fast, at the same time, Chinas automotive aftermarket is also high speed developing. However, Chinas Automobile after-sales service industry compared with foreign countries is still in its initial phase, there is a huge difference in the laws and regulations, economic model and service concept and brand creation. The current automotive aftermarket service is being sales and service disjointed, less service network station, poor service environment, inefficiency service process and higher prices charged etc. issue? In this paper, by analyze Chinas Automobile after-sales service status and problem, propose for corporate culture construction of car service, quality of staff training, improve service quality and service e什iciency and establish an effective restraint mechanism of market management improvement plan. And also for the future development trend of automotive aftermarket service, propose for the scale of operations, brand man agement and chai n man ageme nt, professi onal manageme nt and in teg rated management development proposals and so on. 目录 TOC \o 1-5 \h \z \o Current Document 引言 1 \o Current Document 一、 汽车售后服务的概念及影响 1 \o Current Document 二、 我国汽车售后服务现状分析 2 \o Current Document 三、 我国汽车售后服务存在的问题 3 \o Current Document （一） 销售和服务脱节 3 （二） 服务网点少维修便利性差 3 \o Current Document （三） 服务环境差与客服设施不齐 4 \o Current Document （四） 服务流程不完善与专业水平低 4 \o Current Document （五） 维修收费价格高 4 \o Current Document 四、 改善汽车售后服务方案 5 \o Current Document （一）企业文化建设 5 \o