电子商务环境下企业自营物流的困境与出路.docxVIP

专科毕业论文 课题名称：电子商务环境下企业自营物流的困境与出路 —以广东华田电器有限公司为例 　　 　　　　　　　　 学???? 号：_____________________姓 学???? 号：_____________________ 姓???? 名：_____________________ 学???? 院：_____________________ 专???? 业：_____________________ 开题时间：_____________________ 曾伟健 广州大学华软软件学院 物流管理 张卓业老师指导教师：_____________________ 张卓业老师 2011?年?11?月?10?日 I 摘要 21?世纪，电子商务快速发展过程中，企业遇到了物流配送不及时，客户满 意度不高等一系列现实的物流瓶颈问题。现代企业自营物流是基于供应链物流管理 以制造企业为核心的经营管理新概念。中国物流体系制度很不完善，?企业把其物 流业务外包给专业的第三方物流公司不是很好的解决办法，?因此现在有许多生产 型企业仍选择自营物流。面对这些问题，文中重点研究电子商务环境下的企业自营 物流模式，通过对企业自营物流能力的构成及主要影响因素的研究，并结合企业物 流案例着重分析自营物流的优势与劣势，走出一条现代自营物流业的发展之路。 关键词 电子商务，自营物流?,自营物流优化，困境与出路 I ABSTRACT In?twenty-first?Century,?the?rapid?development?of?electronic?commerce enterprises?encountered?logistics?delivery?time,?customer?satisfaction?is?not?advanced?a series?of?practical?logistics?bottleneck.?Modern?logistics?is?a?self-employed?enterprises based?on?the?supply?chain?logistics?management?in?manufacturing?enterprises?as?the?core of?the?new?management?concept.?China?logistics?system?is?not?perfect,?the?enterprise?to?the logistics?outsourcing?to?a?professional?third?party?logistics?company?is?not?a?good?solution, so?now?there?are?many?production-oriented?enterprises?still?choose?self?logistics.?Faced with?these?problems,?this?paper?focuses?on?the?study?of?enterprises?under?electronic commerce?environment?self-run?logistics?mode,?the?private?logistics?ability?form?and?its influencing?factors?research,?combined?with?case?analysis?of?enterprise?logistics?self- supporting?content?sheds?the?advantage?and?inferior?position，walk?out?of?a?modern self-run?logistics?industry?development?road. KEY WORDS E-commerce，self-logistics，proprietary logistics optimization，Dilemma and Outlet II 目?录 摘要?................................................................................................................................................................... I ABSTRACT?..........................................................................................................