实用大学英语unit 7.pptVIP

实用大学英语3 Unit Seven Section A Listening and Speaking ◆ 掌握Brands and Advertisements的相关表达 Section B Reading ◆ 阅读两篇有关Business and Trade的文章 ◆ 阅读一篇有关E-mail Message的应用文 Section C Trying Your Hand ◆ 了解There be结构的用法 ◆ 学习E-mail Message的写法 ① What’s the status of our advertising campaign? 我们公司的广告宣传做得怎么样了? ② What form will the ads use? 广告将采用什么形式？ ③ We’ll have 30-second spots on television once a day for 3 weeks. 我们在电视上做持续三个星期的广告，每天一次，每次30秒。 ④ What’s the new slogan? 新口号是什么？ ⑤ Could you please do me a favor and tell me something about web ads? 劳驾你给我讲讲有关网络广告的东西好吗？ Dialogue 1 Ⅰ. Listen to the dialogue and choose the best answer to each of the following questions.  Ⅱ. Listen to the dialogue again and complete the following statements with the information you’ve heard. Dialogue 2 Ⅰ. Listen to the dialogue and complete the following statements with the information you’ve heard. Then listen to it again and check your answers. Ⅱ. Role Play Passage 1 Ⅰ. Now you’ll hear a passage, which is followed by three questions. Listen to it and choose the best answer to each of the following questions. Then listen to it again and check your answers. Passage 2 Ⅰ. Now you’ll hear a passage, which is followed by three questions. Listen to it and choose the best answer to each of the following questions. Then listen to it again and check your answers. 广告道德 “广告(Advertising)”一词源于拉丁文Advertere，其意义与make known相近，即“使…周知”之意。1300~1475年古英语时期，英语Advertise一词开始出现，其含义为“某人注意到某事”，后演变为“引起他人的注意”。17世纪英国商业兴盛时期，Advertise一词才广为使用。其后，Advertise开始用来指一系列的广告活动，并逐渐演变成现代意义上的Advertising。 广告道德是一种特殊的职业道德（professional ethics），它不仅仅是一般意义上的广告从业者的职业道德准则（moral code）和道德规范，而且是对除广告受众以外的一切与广告活动发生关系的广告参与者的道德要求和行为规范。“真实可信(true and believable)、公平竞争(fair competition)、遵纪守法(observe the relevant code of conduct and the law)、健康向上（healthy and upward）” 是社会主义广告道德的基本规范。 Pre-class Work: Two-minute Presentation read the text