我国主题酒店的发展策略研究---以宜昌主题酒店为例.docxVIP

我国主题酒店的发展策略研究——以宜昌市主题酒店为例 摘要 主题酒店是我国未来酒店行业的一种发展趋势，是未来酒店行业的生力军。科学合理的开发设计主题酒店，是主题酒店能否持续快速发展的关键。短短十年中，主题酒店在我国从无到有，从出现到规模扩大，经历了一个快速的发展。然而，在主题酒店迅猛发展的过程中，国内主题酒店在体现主题概念方面也存在诸多不足之处。例如，主题酒店缺乏文化内涵，餐厅空间环境与主题分离，主题酒店建筑及店面识别性差等。开发和设计策略就成了主题酒店发展的重要制约性因素，开发设计策略科学合理，则能有效推动主题酒店的发展，反之，则会阻碍主题酒店的发展。本文以宜昌市主题酒店的发展作为研究对象，通过研究分析，为我国主题酒店的发展提供借鉴，从其中找出适合我国主题酒店发展的途径。 关键字：主题酒店；宜昌市；发展 Development Strategy Research on the topic Hotel A Case Study of Yichang City Theme Hotel Abstract Theme Hotel is the future of a trend of the hotel industry, the hotel industry ishighly competitive backbone. Scientific development and design theme hotel, themehotel key sustainability of rapid development. In just ten years time, the theme of thehotel from scratch, from there to expand the scale, has achieved rapid development.However, during the themed hotels of rapid development, domestic themes reflect thetheme of the hotel concept also has many shortcomings. For example, the lack ofcultural connotation of theme hotels, restaurants and theme isolated space environment,themed hotels and stores to identify and poor construction. Development and designstrategy has become an important theme hotel development restricting factors, thedevelopment of scientific and rational design strategy, you can effectively promote thedevelopment of the theme of the hotel, on the contrary, it will hinder the development ofthe theme of the hotel. Taking Yichang City theme hotel development as the object ofstudy, research and analysis for our theme hotel development provide a reference fromwhich to find ways for our theme hotel development. TOC \o 1-5 \h \z 一、 主题酒店发展概述 1 \o Current Document （-）主题酒店主题的概况 1 \o Current Document （二）主题酒店的特征 2 1、 文化性 2 2、 差异性 2 3、 体验性 3 4、 专业性 3 二、 宜昌主题酒店发展现状 4 三、 宜昌市主题酒店发展中存在的问题分析 5 \o Current Document （-）定位不准确导致缺乏本质差异 5 \o Current Document （二） 主题文化单调导致价格过于昂贵 6 \o Current Document （三） 缺乏专业人才导致跟风严重 6 四、 提升宜昌主题酒店的营销策略 8 \o Current Document （一） 调整营销经营战略目标 8 \o Current Docum