商务英语语用学教程课件 Chapter 10 Conclusion.pptVIP

* * * * * * * * * * * Application Vague language in business negotiation Vague language in business correspondence Vague language in business contract According to Widdowsons words, participants must adhere to some basic conversational principles or social norms to carry on these social interactions, of which the relatively most important one is cooperative principle. Seven-Cs Principle, that is, be clear, concise, correct, courteous, considerate, concrete and complete. Vague language in business negotiation I am sorry that it is difficult for us to accept your orders because another supplier is offering us the similar quality at a lower price for the goods article N0.135. A: And could you tell me your offer? B: ￡12,000,000 each to be paid in US dollars at the official exchange rate published by the Bank of England on the date the contract is signed. A: All right, we accept it. It’s a deal. B: Done, it’s a deal. A: But there is only one point that we feel disappointed. What we feel disappointed is that there is no single issue at all that needs debating between you and us. A: According to your providing information and situation of market, we give you our quotation US$2750 a piece. (Turn 1) B: Could you please tell us something about the improvements in your new design? (Turn 2) A: In that we have four improvements... (Turn 3) B: To be frank, we appreciate your job. These improvements are very necessary and also very important to keep your product competitive. (Turn 4) A: Yes, as you know, without progress means falling behind. Our company is always striving for a higher status in the competition.