商务英语语用学教程课件 Chapter 5 Relevance Theory(2).pptVIP

Relevance at syntactic level We have received your e-mail of May 23, 2006. We acknowledge receipt of your letter of March 16, 2008. We have read your fax of May 28, 2010. Thank you for your email dated February 16, 2009. We are in receipt of your fax dated May 23, 2005. Translation: 我们已经收到贵方xx年x月x日所发的信件（传真、邮件）。 sentence patterns Relevance at stylistic level We have to inform you that our clients find your price uncompetitive. Information indicates that some products of Indian origin have been offered at a price lower than yours. We have to counteroffer as follows: USDl9 per dozen CIF New York, other terms as per your fax of May 20. Translation 1: 我们不得不通知你们，我们的买家发现你方价格较高。有消息显示某些印度产品的价格比你方发盘要低。我们不得不还盘如下：19美元/打，成本加运保费到纽约，其他条件根据你方5月20日的传真。 Translation 2: 我们不得不告知贵方，我方客户发现你方价格不具竞争力。有信息表明某些印度产品的价格低于你方发盘。我们不得不对此还盘如下：19美元/打，成本加运保费到纽约，其他条件依照你方5月20日所发传真。 formal Relevance at stylistic level We owe your name and address to the Chinese Commercial Counselors office in Canada. We shall be pleased to take this opportunity establishing business relationships. Specializing in the export of plastic toys, we express our desires to trade with you in this line. Your early reply would be highly appreciated. Translation 1: 我方从中国驻加拿大商务参赞处得到你们的名称和地址。我方愿意利用这个机会建立业务关系。我方专营塑料玩具出口，现愿意和你们在这个领域内进行贸易。你方早日的回复将会得到我们的感谢。 Translation 2: 承蒙中国驻加拿大商务参赞处告知贵公司的名称和地址。乐于借此机会建立业务关系。我公司专营塑料玩具出口，现愿与贵方在这一领域开展贸易。如能早日回复，甚为感谢。 courtesy A summary 1. The process of translation understand the writers cognitive context from cultural and transaction aspects find out the internal optimal relevance Assess the cognitive context of the target readers reconstruct it in translation works 2. E-C translation strategies pay attention to terms and trademarks remember to change passive voice into active one; pay attention to some sentence patterns remember the formal and courteous style of business letters Assignment Review the main points we learned today, enjoying some sitcoms after class to further un