非营利组织管理Why Most Product Launches Fail.pdf

Why Most Product Launches Fail 2018/9/20 1005 SALES Why Most Product Launches Fail s partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their A“revolutionary” products. After listening politely, we ask about the research supporting their claims. The classic response? “We haven’t done the research yet, but we know anecdotally that it works and is totally safe.” We’ve been fielding these calls for so long that we can often tell from one conversation whether the launch will succeed. /2011/04/why-most-product-launches-fail 1 10 Why Most Product Launches Fail 2018/9/20 1005 Most won’t. According to a leading market Can You Hear Me Now? One research firm, about 75% of consumer of Our Biggest Misses packaged goods and retail products fail to When secret agent Maxwell Smart earn even $7.5 million during their first and his boss wanted to have a private year. This is in part because of the chat on the 1960s sitcom Get Smart, they hit a button and a transparent intransigence of consumer shopping habits. “cone of silence” descended from the The consultant Jack Trout has found that ceiling. Forty years later, as cell American families, on average, repeatedly phones led people to gab in restaurants and other public places, buy the same 150 items, which constitute as Anthony Ferranti saw a need for a much as 8