浅谈中国游客在泰国普吉岛与中国海南岛消费行为对比研究.docxVIP

PAGE PAGE I 浅谈中国游客在泰国普吉岛与中国海南岛消费行为对比研究 摘 要：近几年，随着社会经济的发展，人们的生活水平也日益进步，旅游的需求也逐渐提高。当国内旅游的模式以无法满足人们对旅游的需求，所以出境旅游的方式渐渐成为了人们的主要选择之一。研究旅游消费者行为是促进旅游业发展的方法之一，旅游消费不同于一般的消费模式，而是一种在转移过程中的消费，是在旅游者在其非居住环境场所进行大部分的消费行为过程。根据消费者所在地点的不同，消费者的消费行为也会有一定的差异。了解消费者行为才能更好的了解旅游者的需求，为之后的旅游服务方提供更好的服务方向。本文立足于中国海南岛与泰国普吉岛进行研究，普吉岛旅游资源和海南岛类似，具有一定的可比性。又是重要的世界海岛旅游目的地。研究普吉的能更好的为海南旅游发展做借鉴作用。 关键词：海南岛;普吉岛;中国游客;消费行为;对比研究 A Comparative Study on the Consumption Behavior of Chinese Tourists in Phuket Island of Thailand and Hainan Island of China Abstract: In recent years, with the development of social economy, peoples living standard is also increasingly advanced, the demand for tourism is also gradually increased. When the mode of domestic tourism cannot meet peoples demand for tourism, outbound tourism has gradually become one of the main choices for people. The study of tourism consumer behavior is one of the methods to promote the development of tourism. Tourism consumption is different from the general consumption pattern, but a kind of consumption in the process of transfer, which is most of the consumption behavior of tourists in their non-living environment. According to the location of consumers, there will be some differences in consumer behavior. Only by understanding consumer behavior can we better understand the needs of tourists and provide better service direction for the later tourism service providers. This paper is based on the study of Chinas Hainan island and Thailands Phuket island, Phuket tourism resources and Hainan island is similar, there is a certain degree of comparability. It is also an important island tourism destination in the world. The study of Phuket can better serve as a reference for Hainans tourism development. Key words: Hainan island; Phuket Island; Chinese tourists; Consumer behavior; The comparative study PAGE PAGE 17 1 相关理论概述 旅游消费者行为定义 旅游业的研究方法一般主要包括以下三个发展关系的研究，即人与地的关系，主体与客体的关系管理以及市场供求关系（黄羊山，2004）。因为它与直接的经济发展利益进行相关，所以对供求之间的关系问题进行了分析更多的研究。作为独立的消费者，旅