中小企业电商网站的现状分析及其发展研究.docxVIP

PAGE 13 中小企业电商网站的现状分析及其发展研究 摘 要：随着中国社会经济的发展，互联网行业正在快速的前进，电子商务行业现已蒸蒸日上，涵盖到各行各业当中。电子商务网站作为一种具备交互功能的商业网站，让人们能够足不出户，通过互联网对自己喜爱的商品进行购买，不仅方便，而且节约了大量的时间成本。电子商务网站现已经成为人们生活中必不可少的一环，因而，中小企业开展电子商务网站不光是可行并且是必要的。如何在这具有极大竞争力的电商领域之中占有一席之地，是每个企业都需要琢磨的问题。使用电子商务网站作为竞争的新武器是中小企业的能力，也关系这企业的盈利。在一些沿海经济发达地区，电子商务网站现已成为大多数中小企业不可缺少的业务工具，中小企业对电子商务网站的认识也日益成熟。。 本论文主要从当前中小企业网站建设历程，对我国中小企业电子商务网站的现状进行了分析，指出了中小企业电子商务网站发展的弊端以及面临的一些挑战。并对中小企业电子商务网站的发展趋势和未来前景进行了探讨。 关键词：因特网；电子商务；企业网站；电商网站现状；电商网站发展前景 Abstract With the development of Chinas social economy, the Internet industry is advancing rapidly, and the e-commerce industry has been booming, covering all walks of life. As a commercial website with interactive functions, e-commerce websites can be purchased through the Internet without leaving home. It is not only fast, but also saves a lot of time and cost. E-commerce websites have become an indispensable part of peoples lives, so it is not only feasible It is also necessary for SMEs to develop e-commerce website. How to occupy this best place competitive field of e-commerce is a problem that every enterprise needs to ponder. The use of e-commerce as a new tool to compete is not only the ability of an enterprise, but also the profitability of the enterprise. In some developed coastal areas, e-commerce has become an indispensable business tool for most companies, and SMEsunderstanding of e-commerce has become increasingly mature. This paper mainly analyzes the current status of e-commerce websites among SMEs, points out some of the drawbacks and disadvantages of the development of e-commerce websites of small businesses. In addition, we will explain development trends and future prospects of e-commerce website for SMEs. Keywords：Internet；E-malls；Brand management；Innovation 1.绪论 1.1选题的背景和意义 据统计，截至2018年6月，中国网民规模首次突破8亿，达802万，并且，在2018年1-5月，电子商务平台收入已经达到了1164亿元，同比增长39.1%。与2017年的大幅波动相比，2018年电子商务平台的收入增长保持稳定，平台总收入激增。巨大的发展潜力吸引了大批的投资者，国民经济的发展与中小企业密不可分。中国中小企业数量占据企业总数比例高达99%以上，数量达到4000多万，生产总值超过全国一半，给社会提供就业岗位达到80