哈佛分析框架下光线传媒财务分析研究.docVIP

哈佛分析框架下光线传媒财务分析研究 摘要：作为国家综合国力的重要支撑，健康可持续发展的文化产业，不仅满足了人民在物质需求以外的精神需求，更作为上层建筑对国家的经济基础起积极作用。在文化大繁荣的当下，人们对于文化产业的质量要求愈来愈高，而影视业作为文化产业中的重要一环，提高其核心竞争力以获得长远发展成为影视企业面临的重要问题。 在此背景下，本文选取影视企业中具有代表性的光线传媒为研究对象，采用案例分析法、比较分析法和定量与定性结合的方法，运用哈佛分析框架从战略、会计、财务和前景四个角度进行分析，战略分析部分用SWOT分析法先分析了光线传媒的优势、劣势、机遇和威胁，再分析了光线传媒根据四个方面所做的战略选择；会计分析部分通过各项资产占总资产的比重分析了光线传媒的关键会计科目应收账款和存货，通过分析认为应收账款和存货近5年比较稳定也符合光线传媒所做的战略转变；财务分析部分将光线传媒和万达影视与华谊兄弟进行比较分析，发现其长期偿债能力相比华谊兄弟略显不足，盈利能力和营运能力比万达影视相比存在差距；前景分析根据以上的分析对光线传媒作出前景展望和风险预测，认为在未来的发展中光线传媒会依托自己原有优势不断扩大企业规模，加强对外合作投资，但也存在市场竞争风险和存货应收账款居高不下导致企业营运能力和盈利能力受限的风险。 关键词：哈佛分析框架 光线传媒 财务分析 Abstract: As an important support of national comprehensive national strength, the healthy and sustainable development of cultural industry not only meets the spiritual needs of the people in addition to material needs, but also plays a positive role in the economic base of the country as a superstructure. At the present time of cultural prosperity, people have higher and higher requirements for the quality of cultural industry. As an important part of cultural industry, film and television industry has become an important problem for film and television enterprises to improve their core competitiveness in order to obtain long-term development. Under this background, this paper chooses the representative ray media in the film and television enterprise as the research object, adopts the case analysis method, the comparative analysis method and the quantitative and qualitative combination method, uses the Harvard analysis framework from the strategy, the accounting, In the part of strategic analysis, the advantages, disadvantages, opportunities and threats of ray media are analyzed by SWOT analysis method, and then the strategic choices made by ray media according to the four aspects are analyzed. The accounting analysis part analyzes the accounts receivable and inventory of key accounting accounts of Light Media through the proportion of assets to total assets. Through the analysis, the accou