【品牌研报】MBLM-COVID-19流行期间品牌亲密度调查报告（英文）_市场营销策划_品牌营销市场.docxVIP

Table of Contents Emotional Brand Connections During COVID Emotional Brand Connections During COVID 3 Brand Intimacy Strengths 4 Financial Advantages of Brand Intimacy 5 Brand Intimacy Gains Strength During the Pandemic 6 COVID Study Top Intimate Brands 8 Top Performers 10 Spotlight 12 Demographics 16 Industry Rankings 18 Endurance of the Smartphone Ecosystem 19 Verizon Before and During COVID 20 Industry Insights 23 Custom Dashboard 24 Ways to Use Brand Intimacy 25 The Brand Intimacy Model 26 More On Brand Intimacy 28 Every year we produce the largest study of brands based on emotion. Now, with over 10 years of research, theory, and practice behind us (reviewing more than 20,000 brand stories, 1,000 hours of insights, 28,000 quantitative respondents, and 225,000 brand evaluations), we wanted to better understand what happens to brand relationships during the unprecedented times we are living in. Now more than ever, brands need to establish powerful emotional bonds. In short, how has COVID affected our emotional connection to the brands we use and love? We surveyed 3,000 consumers across the United States to detail their experiences across 10 industries and 100 brands. Our report focuses on highlights, insights, and rankings. You can view more details by exploring our rankings or subscribing to our custom dashboard, which provides historical data, geographic insights, and competitive comparisons. We strongly believe, now more than ever that brand need to establish powerful emotional bonds with consumers. Are you doing everything possible to build intimate brand relationships? 2 3 BRAND INTIMACY COVID STUDY BRAND INTIMACY COVID STUDY Brand Intimacy Strengths Financial Advantages of Brand Intimacy Brand Intimacy is designed to help brands meet today’s complexity. It is based on a two-way relationship rather than the push-pull dynamic of yesterday and was created to foster relationships and establish trust, engagement, and longevity, valuable strengths