【报告】七天连锁酒店地发展现状分析报告.docx

七天连锁酒店的开呈现状分析 |精. |品. |可. |编. |辑. |学. |习. |资. |料. * | * | * | * | |欢. |迎. |下. |载. 摘要： 七天连锁酒店是经济型酒店中的翘楚，它的开展也被越来越多的人所瞩目；特殊是占据市场比例很大的中产阶级群众对七天连锁这种经济型酒店的需求特别剧烈，这为七天连锁酒店的开展带来了新的商机；文章在报告经济型酒店相关理论概述的根底上，通过对七天连锁酒店的服务特色和 经营理念的明白， 对七天连锁酒店的现状进展分析讨论， 并且运用 swot 分析法对七天连锁酒店优势、劣势、机遇与威逼进呈现状描述，明白其开展过程中所面临的问题并对其产生问题的缘由进展调查 讨论，从而得出一些对其开展有建设性的看法以帮忙七天连锁酒店甚至整个经济型酒店行业能够更好地壮大开展； 关键词： 经济型酒店 七天连锁酒店 现状分析 计策 |精. |品. |可. |编. |辑. |学. |习. |资. |料. * | * | * | * | |欢. |迎. |下. |载. Analysis of the development status of Seven Days Hotel Chain Student majoring in Tourism management professional Jiang Qiyu Tutor GongYan Abstract: 7 Days Group Holdings Limited is the leader of economy hotel industry, whose development attracts the attention from more and more people. In particular, a large percentage of the middle class in this market demand the economy hotel such as 7 Days Group Holdings Limited strongly, which brings a new opportunity for the development of the pany. The article analyzed and researched the 7 Days Group Holdings Limited, Through to the Understanding of the seven days hotel chain servicecharacteristics and business philosophy, for seven days hotel chain analysis, and using the method of swot to seven days hotel chain strengths, weaknesses, opportunities and threats present situation. description ， understanding the problems faced in its development process and investigating the cause of the problem. As a result, we generate some constructive suggestions to promote the growth and development for 7 Days Group Holdings Limited and even the industry of whole economy hotel. Key words: Econo Hotel ； Seven Days Hotel Chain ； Present situation analysis；Countermeasure |精. |品. |可. |编. |辑. |学. |习. |资. |料. * | * | * | * | |欢. |迎. |下. |载. 引言：近年来，随着经济的快速开展、旅行者消费结构和消费观念的转变 , 国内外旅行如雨后春笋般开展迅猛，游客性质日益趋向平民化，大众化；因此为迎合消费者，经济 型酒店由此产生； 文章主要通过经济型酒店中的典型 -- 七天连锁酒店来阐述， 七天连锁 酒店有着宽阔的前景，它以住房收入为主要经济来源，去除一些非必要性服务， 降低了一些本钱；和其他一些酒店不同，七天连锁酒店特殊突出卫生，房间设施的简洁化，却 又不失去标准； 以七天连锁酒店为代表的经济型酒店是可以促进经济的开展， 可以为很大 X围上的群众服务，让群众享受到物美价廉的