产品市场势力、行业竞争与盈余管理.docVIP

PAGE PAGE 23 产品市场势力、行业竞争与盈余管理 摘要：伴随着资本市场的日益成熟，盈余管理作为一种调节利润的手段，也越来越引起人们的重视。上市公司利用盈余管理操控利润现象屡见不鲜，从而降低了财务报表信息的质量，对信息使用者在进行判断时造成误导。因此对盈余管理的研究，引起学术界和实务界的广泛关注。考虑到现实情况，盈余管理的强度是受多方面的影响。 本文重点关注产品市场势力、行业竞争对盈余管理的影响。通过研究沪深3875家上市公司数据，对样本数据进行了描述性统计、相关性分析以及回归性分析，并且基于相关文献分析总结出了公司产品市场势力、行业竞争程度与盈余管理水平之间的关系。公司的产品市场势力越弱，其越倾向于更高强度的盈余管理活动; 这一结论在行业层面也同样成立，竞争越激烈的行业，其相应的总体盈余管理水平也越高。本文的经验证据为上市公司的管理提供了参考性建议。 关键词：产品市场势力行业竞争程度盈余管理 product market power ,industry competition and earnings management Abstract: With the development of capital market, earnings management is becoming a way of adjusting profit. The phenomenon of Listed companies using earnings management to control profits is common occurrences, profits of listed companies will reduce the quality of financial statements, manipulation of information, misleading information users when making decisions. So the study on earnings management, caused widespread concern of academics and practitioners. Taking into account the reality of the situation, the strength of earnings management is subject to a multiplier effect.This article focuses on market forces, the impact of competition on earnings management. By studying the data of listed companies in Shanghai and 4658, the sample data descriptive statistics, correlation analysis and regression analysis, and analytical study of market power between the companys products, industry competition and the level of earnings management based on relevant literature relationship. this paper I review the concept and relationship of product marketing power, industry competition and earning management. The lower the company’s product marketing power is, the more aggressive earning management will be taken. The conclusion is suitable for the industry,too .The conclusion of this article provides reference for related quoted company. Keywords: product market power ,industry competition and earnings management 一．绪论 （一）课题背景及贡献 1、研究背景 近几年以来，随着我们国家的市场经济的快速发展，再加上企业制度的改革与完善，我们所处的社会已经成为高速发展的知识经济时代。盈余管理的最终目的是为了获得最