产业融合视角下的影视旅游发展探析——以横店影视集团为例.docVIP

PAGE PAGE 18 产业融合视角下的影视旅游发展探析——以横店影视集团为例 摘要：随着《爸爸去哪儿》、《奔跑吧兄弟》等户外综艺的不断热播，收视热度也蔓延到了旅游市场。影视旅游这一复合型旅游业态在产业融合的大背景下以不可阻挡的姿态得到了极大的发展。目前中国影视旅游发展仍处于初级阶段，不少投资者盲目建设影视基地使得影视旅游产品趋同，导致不少影视基地难以得到长远发展。使用产业融合理论准确分析影视旅游的发展路径可以使中国影视旅游更加科学稳定地得到发展并且形成自身独特的优势从而扩大旅游市场。 本文主要研究的是在产业融合的背景下以中国横店影视集团为例分析影视旅游的新发展。对国内外的研究进行归纳和总结并结合旅游产业融合理论，分析目前中国影视旅游的发展特征和路径，为更好地树立、推广影视旅游形象以及提升中国影视旅游的吸引力和综合竞争力提供科学合理的理论依据。 关键词：影视旅游；产业融合；横店影视集团； On the Development of Film-Induced Tourism from the Perspective of Tourism Industry Integration Abstract:As daddy where to go,run! Brothers and other outdoor varieties constantly hit,the heat also spread to the tourism market.Film-induced tourism，A integrated tourism industry has made great development in the backdrop of the tourism industry integration.At present,The development of Chinese Film-induced tourism is still in infancy, many investors constructed the film base blindly and Film-induced tourism products are similarity,which leads to many film bases are hard to get a long-term development.Accurate analysis of film-induced tourism’s development paths by using industrial integration theory make Chinese film-induced tourism be more scientific and steady development and form their own unique advantages so as to expand the tourism market. The main study of this paper is to analyze the new development of film-induced tourism by taking Hengdian Group for example in the backdrop of the tourism industry integration.It summarized the national and international research and combined with the tourism industry integration theory, analyzed the features and paths of the Chinese Film-induced tourism’s development, provided the scientific and rational theory basis to promoting the Film-induced tourism’s image and the competitive edge. Keywords: Film-Induced Tourism, Tourism Industry Integration, Hengdian Group 一、引言 近几年影视产业蓬勃发展，日益丰富的影视娱乐形式以及互联网新媒体的诞生激发了旅游者的影视旅游需求。影视旅游是影视行业同旅游行业产业融合的产物，通过产业融合视角并以横店影视集团为例进行中国影视旅游发展探析可以提升中国影视旅游在国际旅游市场的竞争力，促进中国影视旅游良好发展。 程锦（2011），认为旅游产业融合是旅游产业与其他产业或