机械波理论下的大众传播规律分析.docVIP

PAGE PAGE 14 机械波理论下的大众传播规律分析 摘要：当今科学技术和传播媒介的高速发展为大众传播的进行创造了非常充分的条件，任何舆论事件都会在大众传播的过程中持续发酵，使事件本身的正面或负面影响不断扩大。由于现今大众传播过程中裹挟的信息纷繁复杂，虚实相依，而传播过程中的各个节点大多数以转发扩散为主，而非进行二次创作，而且传播的受众具有极强的选择性，因此部分信息为了吸引受众，达到预期的传播效果，会对传播内容进行“加工”，导致许多脱离实际的信息甚嚣尘上。对此，作者提出一种大众传播提出一种新型解释框架。大众传播过程和物理学中机械波的能量传递形式在传播机制上非常相似，大众传播中的各个要素都可以在机械波的能量传递过程中找到相对应的部分，而且两者的传播过程及结果也十分类似。本文意在通过物理学中的机械波的原理，以“辱母杀人案”为例，对大众传播进行分析，将传播中的各个过程通过机械波的原理具象化，使大众传播的理论找到物质的依靠，便于理解，便于分析，也为大众传播的管理提供思路，从大众传播的各个节点进行分析，力图提出科学有效的管理建议。 关键词：大众传播; 机械波; 舆论；辱母杀人案 Analysis of Mass Propagation Law under Mechanical Wave Theory Abstract: IThe rapid development of science and technology and the media today creates very favorable conditions for the mass communication, and any public opinion event will continue to ferment in the process of mass communication, so that the positive or negative impact of the event itself is expanding.Because the information circulated in the process of mass communication is complicated and complicated, and the majority of the nodes in the process of communication are mainly spread and spread, rather than the second creation, and the communication audience has a strong selectivity, so part Information In order to attract the audience, to achieve the desired effect of communication, the content of the dissemination of processing, resulting in a lot of information from the actual clamor.In this regard, the author presents a kind of mass communication to propose a new interpretation framework.The mass transfer of mechanical waves in the process of mass communication and physics is very similar to that in the propagation mechanism. All the elements in mass communication can find the corresponding parts in the process of energy transfer of mechanical waves, and the propagation process and the result are also very similar.This paper intends to analyze the mass communication by taking the principle of mechanical wave in physics as an example, and to carry out the analysis of mass communication. The process of communicati