线上网红营销存在的问题及对策.docVIP

PAGE PAGE 16 线上网红营销存在的问题及对策 摘要：互联网逐渐完善并发展的今天，也成就了这个人人皆可发声的时代。即自媒体时代。自媒体时代孕育了新的网红时代，而网红营销应运而生。作为一种崭新的营销模式，在互联网的多样性特性下，网红营销有着巨大的潜力，使它得以快速发展。但在发展过程中逐渐出现各类问题，本文以线上网红为主体，探讨网红营销出现的问题，并对其解决方法进行了探讨。 关键词：网红；互联网；网红营销 The Problems and Countermeasures of the marketing of the web celebrity Abstract: With the continuous development of the Internet, we ushered in the media from the era. In this era of everyone can sound, gave birth to a new era of the Internet, net marketing came into being. As a new marketing model, in the diversity of the Internet characteristics, the web celebrity has great potential,