企业战略管理第2章.pptVIP

Social Policy Mission Social policy should be integrated in all strategic-management activities Mission should convey the social responsibility of the firm * Copyright 2005 Prentice Hall 第二十四页，共三十四页。 Mission Statements Fannie Mae Proctor Gamble Intel Corporation St. Paul Companies Green Mtn. Coffee Deere Company 2005 Rated Best in Social Responsibility Avon Products, Inc. Hewlett-Packard Co. Agilent Technologies Ecolab, Inc. Imation Corp IBM * Copyright 2005 Prentice Hall 第二十五页，共三十四页。 2x average return on shareholder’s equity Positive relationship to company performance 30% higher return on certain financial measures Vision Mission Research results are mixed, however, firms with formal mission statements generally see a: * Copyright 2005 Prentice Hall 第二十六页，共三十四页。  Mission Elements Customers Markets Employees Public Image Self-Concept Philosophy Survival Growth Profit ProductsServices Technology * Copyright 2005 Prentice Hall 第二十七页，共三十四页。 PepsiCo Mission PepsiCo’s mission is to increase the value of our shareholders’ investment. We do this through sales growth, cost controls, and wise investment resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity. * Copyright 2005 Prentice Hall 第二十八页，共三十四页。 Ben Jerry’s Mission Ben Jerry’s mission is to make, distribute and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees. To operate the Company in a way that actively recognizes the central role that business plays in the structure of