罗纳德·J·埃伯特-商学精要（第8版）ebert_be08_inppt_12.pptVIP

Promotional mix tools are at the heart of any promotional strategy for a company. These include: Advertising Personal selling Sales promotions Publicity and public relations The promotional mix is the combination of these and other promotional tools. Teaching Tips: In your student teams, please think again of the product you discussed over the last few slides. Which promotional mix tool or tools would you recommend as part of the promotional mix strategy for your product? Why? We will share our answers with the class. Answers will vary but will include the above promotional mix elements. Per