牛津版必修4Unit1 Project教案.docxVIP

PAGE1 / NUMPAGES2 牛津版必修4Unit1 Project教案 Objectives: Train the students’ writing, reading and speaking abilities. 2. Get the students to talk about developing an ad campaign. 3. Get the students to cooperate with others. Teaching approaches: Interaction Patterns: Teachers -class, individuals, pairs Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard Procedures for teaching: Step 1 Comprehension 1. Ask Ss to skim the passage and answer: (1) What is an ad campaign? (2)What media can you use in an ad campaign? (3) What questions should we first consider? 3. Help Ss find the main idea of each paragraph. (1) The definition of an ad campaign what an ad campaign means （2）The target audience and how to determine the target audience （3）What the ad campaign says （4） How to reach the target audience Step 2 Language Focus 1 reach a particular audience… (Line 2) 2 In order to determine… (line 11) 3 appeal to the way… (line 19) 4 be concerned with… (line 23) 5 what approach you want to … (line 28) Step 3 Developing an ad campaign Planning (1)Work in small groups. (2) Decide the subject of your ad campaign from the listed. (3) If you have your own idea, please get your teacher’s approval. Animal protection Anti-smoking Anti-drugs Anti-littering The subject of your ad campaign will be_____. Preparing (1)Discussion: who/what/how (2) Team work: Producing What should each member do? researcherfind inf. from various sources logo/slogan designer made it attractive proposal writer write a brief outline and plan some questions the whole teamwork as a whole and everyone should contribute to the project Presenting (1) Make your presentation clearly. (2) Answer questions concerning your ad campaign. (3) Post your logo and slogan.