基于SpringMVC开发的线上车辆营销平台设计说明书.docxVIP

XXX（设计） PAGE 1 PAGE 1 基于SpringMVC开发的线上车辆营销平台 摘要 随着互联网的普及，越来越多的行业依托着互联网而蓬勃发展。网上购物，网上订票，网上交友，众多品种的互联网的渠道每天都在更新。此外，互联网的销售模式“O2O”（Online to OffLine）电子商务模式日益盛行,如我们所熟知的“58同城”、“赶集网”等，它们都不断地冲击着传统的营销模式。“传统行业”+“互联网”会产生1+12的效果。互联网的传播速度快，范围广，是其他传播媒介所无法企及的。 如今传统的车辆营销不需要4S实体店去试驾车辆，因为这种传统方式存在着管理化不透明的弊端。如果通过互联网的方式，实现“足不出户”试乘试驾。就可以增加试驾车辆的人群，提高汽车的销售数量。该网站主要针对试驾的人群和车辆服务行业的企业，从试驾车辆开始，保证用户有很好的产品体验前提下能购买到更合适的车辆。所以针对提供试驾服务的企业就要有一个完善的后台管理系统，旨在实现从用户试驾到后台管理透明化的功能，为企业和用户最求利益的最大化。 通过对具体工作流程的分析，本网站在技术方面采用Java语言开发并与SpringMVC+Hibernate框架与MySQL数据库结合。共有两个角色：用户和管理员。在管理员角色的功能方面共分为车辆管理模块、员工管理模块和上门试车模块等。用户则主要负责填写试驾信息。 关键词：互联网 车辆营销 试驾 PAGE 1 PAGE 1 The Platform Of Selling Car Online And Basing On SpringMVC Development Abstract As the Internet is spreated nowdays,more and more industry depend on Internet is developing fast nowdays.Shopping online,banking tickiect online and other kinds of internet way are update everyday.Ohtherwise,the selling model on Internet such that Online to Offline ,which is a king of the e-business is more popular than before.Such as “the same city of 58”,“ganji Web”and others,which are chanllenge to the traditional sell model. “the Internet combine with traditional industry” will bring a amazing impact.The Internet’s with fast speed and spreading widely is better that other common media. Consumers needn’t to go to the 4S shop for test your fature car,bacause this way has a lot of drawbacks.Througn the Internet, consumers can enjoy the “stay indoors”service of test driver.It will help to raise the numer of people who want to test driver,and increase the number of selling the cars.This wensite is aim at the people who want to test driver and the company which provide the server in cars.Therefore,the company need a back-stage management system to implement the function which include the process from test driver to back-stage mangement and make it more prefact.Finally it assist the conmany and consumers maximize profits. Through the analyze the process of work flow,the