乡村振兴背景下农村电商及其物流发展研究.pdfVIP

2022年 第门期 物流工程与管理 第44卷总第341期 LOGISTICS ENGINEERING AND MANAGEMENT 电子商务 doi ：10.3969/j. issn. 1674 -4993.2022.11.017 乡村振兴背景下农村电商及其物流发展研究 □苟玉琴 (西安建筑科技大学，陕西西安710300) 【摘要】近年来，随着互联网技术的广泛应用，电商行业发展迅速，尤其是农村地区电商的发展，拓宽了我国农村 经济的发展道路 。在乡村振兴战略背景下，农村地区将得到更多的政策扶持以及更大的资金支持 ，而如何利用这种优 势来实现乡村振兴 ，电商行业的发展是一条至关重要的途径 。目前,农村地区的电商发展初具雏形，但还面临着不少困 难,例如农村地区基础设施建设落后 、物流技术水平低、缺乏专业人才、农产品品牌效应低等,这导致农村电商发展缓慢， 阻碍了农村经济的发展 。文中立足乡村振兴战略，分析我国农村地区电商发展的困境并结合实际情况提出一些可行性 建议，以期促进农村经济的可持续发展。 【关键词】乡村振兴;农村电商;物流发展 【中图分类号】F724.6 ；F323 【文献标识码】A 【文章编号】1674 -4993(2022)11 -0062 -03 Research on Rural E - commerce and Logistics Developmen under the Background of Rural Revitalization □ GOU Yu-qin (Xian University of Architecture and Technology,Xian 710300,China) [Abstract] In recen years, with the wide application of Interne technology, the e - commerce industry has developed rapidly, especially in rural areas, which has widened the developmen path of Chinas rural economy. Under the background of rural revitalization strategy, rural areas will ge more policy suppor and greater financial support. How to use this advantage to realize rural revitalization, the developmen of e - commerce industry is a crucial way. A presen , the developmen of e - commerce in rural areas has begun to take shape, bu there are still some difficulties, such as backward infrastructure construction in rural areas ,low level of logistics technology, lack of professional talents, low brand effec of agricultural products, which leads to the slow developmen o£ rural e - commerce and hinders the developmen o£ rural economy. Based on the strategy