北京雅酷时空信息交换技术有限公司发展战略研究.docxVIP

摘 要 近年来，中国第三方支付市场快速增长，而央行进一步控制支付牌照的发放，同时加紧对现有支付公司支付牌照的延期审核，未取得支付牌照的大型上市公司，为了减少成本压力和自身战略需要，多采取并购小型支付公司，从而可以记录大量用户消费行为数据，获得较高的数据价值，进而有助于巨头公司构筑各自的闭环生态系统。被并购后的中小型支付公司发展战略定位模糊，公司使命不明确。 本论文基于被51信用卡收购的第三方支付公司“雅酷时空有限公司”为研究对象。 首先，引入第三方支付和雅酷时空; 其次，运用PEST方法，Porters Five Forces模型，波士顿矩阵等分析工具对雅酷的内部，以及外部环境进行分析，并运用SWOT分析总体策略，总结公司的优势，劣势，机遇和威胁， 制定提供的基础; 之后，本文为雅酷制定了整体多元化发展战略，制定了符合整体发展战略的竞争战略，为企业发展指明了方向。 最后，制定了实施该战略的相关安全措施，以确保战略的有效实施。 本文为雅酷时空制定了切实、有效、可操作的战略方案和战略实施的保障措施，在中小第三方支付公司被收购的大环境下，本论文中的战略管理过程对中小型第三方支付公司将具有一定的现实参考意义。 关键字：第三方支付，环境分析，战略选择，战略实施 Abstract In recent years, Chinas third party payment market has grown rapidly while central banks further control the issuing of payment licences and tighten up on existing pay companies extensions audit for their licences. Large listed companies without licensing licences, in order to reduce cost pressure and own strategic needs, mostly acquire small payment companies to record large numbers of consumer behavior data and obtain higher data value. Furthermore, it helps giant companies construct their closed ecosystem. After MA, small and medium payment company development strategy positioning is boscure corporate mission is unclear. This thesis takes Yacol Information Exchange Technology CO.,LTD as research object, which is a third party payment company acquired by 51 Credit Card CO.,ltd. Firstly, it introduces third party payment andYacol; Secondly, using PEST method, Porter five Forces model, Boston Matrix and other analysis tools, this paper analyzes the internal and external environment of Yacol. and use SWOT to analyze overall strategy and summarize company strengths, weaknesses, opportunities and threats to provide basis for strategy selection and formulation; After that, this thesis makes relevant diversified overal strategy for Yacol and establishes competitive strategy and function strategy matching with overall development strategy which makes direction for company development clearly. Finally, relevant strategies implement saf