广告翻译精品课件.pptVIP

Ads Translation;Mild 香烟;摩尔香烟;苹果电脑;Intel;全球杂志;麦斯威尔咖啡;高露洁牙膏广告;Calvin Klein 牛仔裤;IBM公司;加拿大旅游局;皮瑞尔矿泉水;蔬果馅饼;Mitsubishi;法国航空公司;中华航空公司;;Philips（ 2004-present）; eBay;Dell电脑;CleanClear ;VISA 2006 ;Hyundai 2005;柯达胶卷;Heathrow 机场免税商店;丰田汽车 ;广告的翻译（1）;I．广告的基本知识及翻译原则;1．广告的基本知识;1）广告的功能;2）广告的分类;3）广告的结构;（1）标题（包括副标题） ;;;（2）正文;; You must know that Vantage cigarettes have a special filter which reduces “tar” and nicotine without destroying flavor. What you may not know is that Vantage is also available in menthol. Not surprisingly, that separates Vantage Menthol from ordinary menthols is that Vantage Menthol gives you all the flavor you want, with a lot less of the “tar” and the nicotine that you probably don’t want. Now Vantage Menthol is not the lowest “tar” and nicotine menthol you’ll find. It’s simply the lowest one you’ll enjoy smoking. Since you’re the best judge of what you like about menthol cigarettes, don’t just take our word for it.// Try a packet of Vantage Menthol and then you’ll know for sure.;（3）口号;;;;（4）商标;;2．广告翻译的原则;II．广告标题与口号的翻译;1．句法与修辞特点;;2．翻译方法;1）直译法 ;;;;;2）意译法 ;;;;3）套译法;;;;4）四字结构法 ;;;;试译下列广告口号;;;;;;;;;;;;;;;;;;;;;;;;;;;;;Thank youAds Translation;Mild 香烟;摩尔香烟;苹果电脑;Intel;全球杂志;麦斯威尔咖啡;高露洁牙膏广告;Calvin Klein 牛仔裤;IBM公司;加拿大旅游局;皮瑞尔矿泉水;蔬果馅饼;Mitsubishi;法国航空公司;中华航空公司;;Philips（ 2004-present）; eBay;Dell电脑;CleanClear ;VISA 2006 ;Hyundai 2005;柯达胶卷;Heathrow 机场免税商店;丰田汽车 ;广告的翻译（1）;I．广告的基本知识及翻译原则;1．广告的基本知识;1）广告的功能;2）广告的分类;3）广告的结构;（1）标题（包括副标题） ;;;（2）正文;; You must know that Vantage cigarettes have a special filter which reduces “tar” and nicotine without destroying flavor. What you may not know is that Vantage is also available in menthol. Not surprisingly, that separates Vantage Menthol from ordinary menthols is that Vantage Menthol gives you all the flavor you want, with a lot less of the “tar” and the nicotine that you probably don’t want. Now Vantage Menthol is not the lowest “tar” and nicotine menthol you’ll find. It’s simply the lowest one you’ll enj