宁波国际品牌服装节营销策略分析Marketing Strategy Analysis of Ningbo International Brand Clothing Festival.docxVIP

PAGE

PAGE1

摘要

在当今竞争激烈的全球化经济环境下，人们对生产和消费的需求已趋向于个性化和多元化发展，尤其是对展览的需求。而世界各国也开始逐步建立自己独特的个性化品牌。品牌的发展已经成为展览、产业和城市发展的必经之路。对于展览业来说，更是如此。

基于此背景，本文通过了解国内外的服装节营销现状，对其营销发展的研讨成果进行剖析以此做好理论基础的铺垫，然后从营销策略入手，综合运用市场营销理论并结合多方面的影响因素，并结合了宁波独特的地理位置和产业优势，总结出宁波国际品牌服装节营销策略。最后分析宁波国际品牌服装节营销中存在的问题，并且对这些问题提出一些相对应的解决方法。为提高宁波国际品牌服装节发展水平以及服装节营销的持续、稳定发展提供一定参考。也希望私人定制服装在市场上的优势越来越大、越来越受欢迎，以期为未来服装行业的发展和研究提供一定的参考。

关键词：宁波国际服装节；营销环境；营销策略

PAGE1

PAGE1

ABSTRACT

Intodaysfiercelycompetitiveglobaleconomicenvironment,peoplesdemandforproductionandconsumptionhastendedtobepersonalizedanddiversified,especiallyforexhibitions.Andcountriesaroundtheworldaregraduallyestablishingtheirownuniquepersonalizedbrands.Thedevelopmentofbrandshasbecomeanecessarypathforexhibitions,industries,andurbandevelopment.Fortheexhibitionindustry,thisisevenmoreso.

Basedonthisbackground,thisarticleanalyzesthecurrentmarketingsituationofclothingfestivalsathomeandabroad,analyzestheresearchresultsoftheirmarketingdevelopment,andlaysatheoreticalfoundation.Then,startingfrommarketingstrategies,itcomprehensivelyappliesmarketingtheoriesandcombinesvariousinfluencingfactors,andcombinesNingbosuniquegeographicallocationandindustrialadvantagestosummarizethemarketingstrategiesofNingboInternationalBrandClothingFestival.Finally,thearticleanalyzetheproblemsinthemarketingofNingboInternationalBrandClothingFestivalandproposesomecorrespondingsolutionstotheseproblems.ToprovidecertainreferenceforimprovingthedevelopmentlevelofNingboInternationalBrandClothingFestivalandthesustainedandstabledevelopmentofclothingfestivalmarketing.Ialsohopethatprivatecustomizedclothingwillhaveanincreasingadvantageandpopularityinthemarket,inordertoprovidesomereferenceforthedevelopmentandresearchofthefutureclothingindustry.

Keywords:NingboInternationalClothingFest