国际市场营销学 （原书第18版）测试题答案 Chapter 4 Cultural Dynamics in Assessing Global Marketsanswerkey.docx

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InternationalMarketing,18e(Cateora)

Chapter4CulturalDynamicsinAssessingGlobalMarkets

1)Mostmarketsarestaticandtypicallydontchange.

Answer:FALSE

Explanation:Marketsconstantlychange;theyarenotstaticbutevolve,expand,andcontractinresponsetomarketingeffort,economicconditions,andotherculturalinfluences.

Difficulty:2Medium

Topic:ElementsofCulture

LearningObjective:04-01Theimportance