麦肯锡-辉瑞营养板块(惠氏)市场战略规划项目p100.pptxVIP

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麦肯锡-辉瑞营养板块(惠氏)市场战略规划项目p100.pptx

PfizerNutritionRTMStrategyInternaldiagnosisandcoveragemodeldiscussiondocument9thJan20XXCONFIDENTIALANDPROPRIETARYAnyuseofthismaterialwithoutspecificpermissionofMcKinseyCompanyisstrictlyprohibited

ExecutivesummaryKeyvaluedeliveryforWyethnowistoconsistentlyimprovenewuseracquisitionfromlocalbrandsbylevearagingfoodsafetyissues,andincreasingsalesandtradeefficiencyeffectivenessholdingcurrentinvestmentlevelInhypermarket,developingwithNKAgrowthisanaturalmove.WyethneedtoimproveprofitabilityofNKAs,andincreaseSPPDcomparedwit

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